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Performance and Analytics

Remove campaign guesswork and prove ROI with a core-integrated marketing platform built for you. Tracking engagement and conversions is easy with Connect by Main Streetâ„ĸ.

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Know What Works

Track Marketing Analytics Across Print and Digital Campaigns

Marketing is an inexact science – or is it? When community financial institutions choose to spend their limited budget on outreach, they deserve to know what works. Connect by Main Street removes the guesswork with an easy-to-use marketing performance dashboard.

Track engagement and conversions across campaigns or specific deliverables so you can double down on what lands and revise what doesn’t. You can even export your marketing performance reports to determine ROI. Make your next move a smarter one with Connect by Main Street – a core-integrated platform for banks and credit unions.

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MEASURE WHAT MATTERS

Review Customer Engagement Metrics with These Features

Email Engagement Reporting

Track opens, clicks, and bounces across every email campaign to understand how messages are performing.

Opt-Out Visibility

See which account holders have unsubscribed and when, helping maintain clean lists and manage audience fatigue.

Product Conversion Tracking

Measure how many account holders adopted a product or service after receiving a specific communication.

Communication History

View a complete log of all communications sent to account holders over a defined timeframe.

Contact and Institution Performance

Review performance at the contact, branch, or institution level to understand results across audiences.

Export Performance Reports

Export marketing performance reports to CSV or Excel for sharing, archiving, or deeper analysis.

See the Bigger Picture

Performance and Analytics FAQs

Learn how Connect helps financial institutions track results, understand performance, and confidently report on marketing outcomes. For more information, contact Main Street today.

What email performance metrics can Connect track?

Connect tracks standard email engagement metrics including opens, clicks, and bounces, giving you a clear view of how recipients interact with each message. It can also attribute conversions to certain emails or templates.

Connect treats opens and clicks as engagement only. A conversion is recorded when an account holder adopts the product or service promoted in a communication, reflecting a likewise record in your core data.

Connect makes campaign performance tracking easy with engagement and conversion reports. Easily filter your performance by campaign or timeframe to understand how communications contribute to product adoption.

Yes! Connect supports direct mail campaign tracking by tying postcards and letters to product adoption, helping financial institutions understand how print communications contribute to measurable conversions.

Of course. All performance and analytics reports can be exported to CSV or Excel for sharing, archiving, or additional analysis outside the platform.

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From Measurement to Momentum

Make Marketing Performance Work at Your Institution

Connect by Main Street gives financial institutions clear visibility into account holder data and marketing performance. See what works, prove value, and move forward with confidence across print and digital campaigns.

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Your needs and goals are unique. Speak with Main Street about how Connect can support your institution.

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