How Smarter Campaigns Come Together in Connect
From choosing the right audience to reviewing the results, Connect gives you the tools to move confidently through every stage of your campaign. Follow the process from start to finish and see how each step helps you create more effective outreach.
Build Your Audience with Core Data
Use marketing-ready data fields to find the account holders who fit your campaign. Target audiences based on products, balances, new account activity, upcoming maturity dates, and more without relying on broad assumptions about who might be interested.
Launch Print & Digital Communications
Create professional emails with an intuitive drag-and-drop builder or reach account holders with personalized letters and postcards. With no print minimums and fulfillment handled by Main Street, you can choose the right channel without adding more work.
Measure Results and Adjust
Track email opens, clicks, and bounces alongside product adoption across email and print. See which communications drive results, then use what you learn to refine your approach and make your campaigns more effective.
Go Further with Optional Enhancements
Go beyond core data with optional tools that help you learn more about the people you serve. Use Surveys to gather direct feedback and Claritas P$YCLE® to add consumer insights that support more relevant outreach.
Discover What Connect Can Do for Your Institution
Go beyond core data with optional tools that help you learn more about the people you serve. Use Surveys to gather direct feedback and Claritas P$YCLE® to add consumer insights that support more relevant outreach.