Market All Year: Your 12-Month Financial Services Marketing Calendar

Leverage New Year’s resolutions by pushing strategies for saving big, including traditional and high-yield savings accounts, CDs (certificates of deposit), and IRAs. Use data to identify account holders with high balances and without savings accounts while mixing in promotional print.

A month removed from year’s end, consumers have mostly recovered from the holiday sticker shock. But one financial issue still looms large: debt. Before spring renovations or summer vacations take center stage, your account holders need help managing what they owe.

Promote your low interest rates and walk account holders through the balance transfer process. Better still: use third-party data to find existing account holders with high balances from other institutions and card issuers.

Winter has come and gone, leaving its mark on our homes and leaving us with big plans for warmer months. Homeowners have had plenty of time to think about outdoor kitchens, bathroom remodels, and winter-inspired repairs.

A home equity line of credit (HELOC) loan is ideal for property renovations, recreational vehicles, and upcoming vacations. Combine print and email for this campaign while keeping the focus on the spending power a HELOC delivers.

Local businesses may need help restocking inventory, hiring seasonal workers, or purchasing upgraded equipment before business booms. Focus on interest rates and education in a combined print and digital campaign.

Across the nation, schools are letting out for summer vacation. But while children daydream of sleeping in, their parents are wondering how they’ll pay for college. Even the parents of young children are looking ahead for savings strategies.

529 college savings plans may be well known, but they’re not always well understood. Use targeted emails to explain their advantages and uses to account holders with children.

For many Americans, a day at the shore is in order. But the start of summer is also the start of home buying season. Local lenders can leverage their superior service and heightened local knowledge to offer friendlier mortgage guidance.

Interest rates and loan flexibility are key drivers for mortgages. You may not control the interest rate, but you can control how informed your account holders are about their options. Host educational in-person events while using direct mail marketing to attract locals.

With the year half over and entering peak travel season, some account holders are ready to commit to fun. Is this the year they finally buy a boat? Is it time for a family road trip in an RV of their own? Purchases like these deserve local support.

Use print and digital channels to trumpet personal loan advantages, including fixed rates, predictable monthly payments, speed, versatility, and the opportunity to supercharge credit while making summer special.

Reading, writing, and arithmetic are crucial, but so is learning how to spend and save responsibly. Use the Back to School season to launch a youth and teen account drive coinciding with in-person events and local sponsorships.

Between the expenses of summer and the upcoming holiday season, account holders have a break to consider another asset: their cars. September and October are prime time for finding a new ride.

In America, the car is king. But auto loans do more than get your account holders into new rides – they’re also among the most affordable ways to build credit. An auto loan calculator linked in a targeted email can work wonders.

October marks the soft launch of the holiday season. We may not give presents or host dinners in October, but those 20-ft lawn skeletons aren’t exactly cheap! With an eye toward the rest of the year, consumers are dwelling on their purchasing power.

For account holders with bad credit, life feels extra spooky in October. But you can help them build credit without bubbling cauldrons or ancient spells – all it takes is a credit card from your institution combined with educational resources on good credit hygiene.

Using core data, create targeted audiences for everything from introductory investing to wealth management and estate planning. High balances, account holder age, and other indicators can narrow your focus.

It’s the hap-happiest time of the year! But you wouldn’t know it when circling for a parking space at your local mall. Just as November puts our blessings into perspective, the holiday season can feel like a crunch on our finances. Naturally, we react by starting the cycle all over again – thinking about how to save for this time next year.

Holiday loans are a no-brainer in December, especially if you start early. And while it may feel counterintuitive, promoting your institution’s Holiday Savings Club can help account holders stress less and enjoy themselves more when the holidays return.