For many of us, tax season is like a reverse holiday. Instead of hanging lights or taking time off to relax, we all sit down to do some math homework. And there’s the added pressure of an audit if you…
In marketing as in nature, size isn’t everything. Leafcutter ants are famous for lifting 50 times their body weight, for example. And California redwoods – which frequently grow over 300 feet tall – start out as seeds no larger than…
We all have skin in the marketing game – as consumers, professionals, or both. But involvement doesn’t translate to engagement, especially in the digital marketing age when we receive more promotional messages than ever before. Overexposure can lead to marketing…
In the attention economy, eyeballs are the grand prize. Competition is fierce, but if we focus too much on the quantity rather than the quality of our marketing, we may end up with even less to show for it. Marketing…
It’s a common question in living rooms and ballrooms on December 31st, met with groans or excitement, depending on the person: “Any New Year’s resolutions?” About 30% of American adults will make – and hopefully keep – a New Year’s resolution…
Marketing is often about predicting the future. Instead of crystal balls, we rely on psychology and sociology, instinct and emotion, to anticipate customer behavior. But in the end, we have to admit that customer behavior is… unpredictable. What should work…