Americans love money. Personal wealth is a cornerstone of the American dream, after all. But ironically, the wealthiest nation in the world isn’t the most educated on financial matters. In fact, we’re not even in the top 10. Financial literacy…
After years of boring homework, early bedtimes, and a meager allowance from chores, young adults are starving for independence. For many, that means college. For others, it’s their first full-time job. Regardless of where they end up, it doesn’t take…
Young minds are sponges, capable of rapidly absorbing new concepts, experiences, and even languages. From an early age, America’s children are taught reading, writing, history, math, science, and numerous other subjects they need to understand their world and themselves. But…
In marketing as in nature, size isn’t everything. Leafcutter ants are famous for lifting 50 times their body weight, for example. And California redwoods – which frequently grow over 300 feet tall – start out as seeds no larger than…
It’s happened to nearly all of us at some point – we pull out our checkbook and locate a pen before realizing it’s been a while. We start to doubt ourselves: “Do I have to sign it? If so, front…
When people hear “marketing automation,” they often picture complicated software dashboards and expensive platforms designed for Fortune 500 companies. But here’s the reality: marketing automation isn’t just for big financial institutions. In fact, it’s one of the smartest, most affordable…
Imagine paying for a new car with 3,000lbs of wheat. Centuries ago, that wasn’t far from reality. In the earliest days of buying and selling, those conducting business abroad faced a serious challenge. How can you pay for goods or…
If you’ve written off your check program as “just a cost of doing business,” you’re not alone. In a world of mobile wallets and instant transfers, it’s natural that a check program would lose money, right? Well, not exactly. Across…
In an increasingly connected world, your customers aren’t sticking to just one communication channel — and neither should you. Community banks and credit unions thrive on personal relationships, but those relationships are no longer built solely at the teller window. …
We’ve all heard the phrase “print is dead” — but for community banks and credit unions, nothing could be further from the truth. While digital marketing is faster and often more cost-effective, traditional print marketing still plays a vital role…