In marketing as in nature, size isn’t everything. Leafcutter ants are famous for lifting 50 times their body weight, for example. And California redwoods – which frequently grow over 300 feet tall – start out as seeds no larger than…

It’s happened to nearly all of us at some point – we pull out our checkbook and locate a pen before realizing it’s been a while. We start to doubt ourselves: “Do I have to sign it? If so, front…

When people hear “marketing automation,” they often picture complicated software dashboards and expensive platforms designed for Fortune 500 companies. But here’s the reality: marketing automation isn’t just for big financial institutions.   In fact, it’s one of the smartest, most affordable…

If you’ve written off your check program as “just a cost of doing business,” you’re not alone. In a world of mobile wallets and instant transfers, it’s natural that a check program would lose money, right? Well, not exactly.  Across…

In an increasingly connected world, your customers aren’t sticking to just one communication channel — and neither should you. Community banks and credit unions thrive on personal relationships, but those relationships are no longer built solely at the teller window.  …

We’ve all heard the phrase “print is dead” — but for community banks and credit unions, nothing could be further from the truth. While digital marketing is faster and often more cost-effective, traditional print marketing still plays a vital role…

The housing market of today defies analogy. Is it a roller coaster? A small boat on violent seas? If it were a stage production, would it be a comedy or tragedy? Both? Despite unsold inventory, tepid demand, and shaky consumer…

Data is one of the most valuable assets a community bank or credit union has, yet many institutions struggle to make the most of it. Misconceptions about the cost, complexity, and necessity of data analytics can hold institutions back from…