In the attention economy, eyeballs are the grand prize. Competition is fierce, but if we focus too much on the quantity rather than the quality of our marketing, we may end up with even less to show for it. Marketing…
Itâs a common question in living rooms and ballrooms on December 31st, met with groans or excitement, depending on the person: âAny New Yearâs resolutions?â About 30% of American adults will make â and hopefully keep â a New Yearâs resolution…
When practiced regularly, the simple act of giving thanks gives us something in return â perspective. In this season of gratitude, we reflect on where we are, how we got here, and the people who believed in us along the…
Most of us have fallen for a scam. If you were lucky, all it cost you was your phone number, a small amount of cash, or a bit of your pride. You might even consider it a small price to…
Itâs commonly said that the first lockpick was invented shortly after the first lock. In other words, every innovation in security quickly meets its counterpart in crime. Thatâs certainly true in an age of firewalls and ransomware, passwords and hacks…
Marketing is often about predicting the future. Instead of crystal balls, we rely on psychology and sociology, instinct and emotion, to anticipate customer behavior. But in the end, we have to admit that customer behavior isâĻ unpredictable. What should work…
Itâs happened to nearly all of us at some point â we pull out our checkbook and locate a pen before realizing itâs been a while. We start to doubt ourselves: âDo I have to sign it? If so, front…
When people hear âmarketing automation,â they often picture complicated software dashboards and expensive platforms designed for Fortune 500 companies. But hereâs the reality: marketing automation isnât just for big financial institutions.  In fact, itâs one of the smartest, most affordable…
Imagine paying for a new car with 3,000lbs of wheat. Centuries ago, that wasnât far from reality. In the earliest days of buying and selling, those conducting business abroad faced a serious challenge. How can you pay for goods or…
If youâve written off your check program as âjust a cost of doing business,â youâre not alone. In a world of mobile wallets and instant transfers, itâs natural that a check program would lose money, right? Well, not exactly. Across…