Main Street Investigates: The Many Faces of Check Fraud
Most of us have fallen for a scam. If you were lucky, all it cost you was your phone number, a small amount of cash, or a bit of your pride. You might even consider it a small price to…
Taking the Fight to Fraudsters – How High Security Checks Work
It’s commonly said that the first lockpick was invented shortly after the first lock. In other words, every innovation in security quickly meets its counterpart in crime. That’s certainly true in an age of firewalls and ransomware, passwords and hacks…
Data-Driven Marketing Doesn’t Have to Be Scary – 5 Easy Strategies
Marketing is often about predicting the future. Instead of crystal balls, we rely on psychology and sociology, instinct and emotion, to anticipate customer behavior. But in the end, we have to admit that customer behavior is… unpredictable. What should work…
How to Write a Check – Main Street Goes Back to School
It’s happened to nearly all of us at some point – we pull out our checkbook and locate a pen before realizing it’s been a while. We start to doubt ourselves: “Do I have to sign it? If so, front…
The Main Street Guide to Marketing Automation for Community Institutions
When people hear “marketing automation,” they often picture complicated software dashboards and expensive platforms designed for Fortune 500 companies. But here’s the reality: marketing automation isn’t just for big financial institutions. In fact, it’s one of the smartest, most affordable…
Checks, Fraud, and Federal Reform: A Deeper Look
Imagine paying for a new car with 3,000lbs of wheat. Centuries ago, that wasn’t far from reality. In the earliest days of buying and selling, those conducting business abroad faced a serious challenge. How can you pay for goods or…
Top Tips for Maximizing Check Program Performance – A Guide
If you’ve written off your check program as “just a cost of doing business,” you’re not alone. In a world of mobile wallets and instant transfers, it’s natural that a check program would lose money, right? Well, not exactly. Across…
Reaching Customers Everywhere: Multi-Channel Marketing That Works
In an increasingly connected world, your customers aren’t sticking to just one communication channel — and neither should you. Community banks and credit unions thrive on personal relationships, but those relationships are no longer built solely at the teller window. …
The Role of Print Marketing in a Digital World – A Main Street Guide
We’ve all heard the phrase “print is dead” — but for community banks and credit unions, nothing could be further from the truth. While digital marketing is faster and often more cost-effective, traditional print marketing still plays a vital role…
Helping You Flourish – Main Street Volunteers at Local Teaching Farm
At Main Street, we’re all about helping community banks and credit unions flourish. But while business is important, it’s the places we call home – and the people who live there – that make the bottom line worth it. As…