The average person may not think of financial services as an especially dynamic industry. There are hundreds of institutions nationwide that have been operating for more than a century, after all. But at Main Street, we know better. We know…
Trust is the bedrock of the financial services industry. In communities across the country, account holders trust their institution to safeguard both their funds and their data. And once that trust is established, it has to be maintained throughout the…
Marketing exists at the intersection of creativity and psychology. For marketing to succeed, it needs to earn a consumerâs attention, drive interest, create desire, and compel action. But the first step in that sequence â getting a consumerâs attention â…
Everyone has a favorite tool. For home chefs, itâs a sharp knife or air fryer, for DIYers, their power drills. We may even form a special bond with our favorites. Why? Because the best tools save us time, make our…
Megabanks and neobanks, fintechs and our cross-town rivals â the financial services field is crowded with competitors all hoping to capitalize on a sea change in how Americans spend, save, and borrow. A good name and a legacy of service…
The 21st Century ROAD to Housing Act introduces a wide-ranging package of banking and housing measures. While much of the attention has focused on increasing the nation's housing supply, the law also introduces several targeted regulatory changes affecting community banks…
If youâre a criminal looking to score big these days, you can do a lot better than black masks, smashing glass, and desperate getaways. The biggest heists of the 21st century happen through keystrokes more than crowbars, with stolen credentials…
Asking for feedback can make us feel a little vulnerable. Does a new haircut really flatter us, or were they just being polite? Did we actually nail that presentation, or did we rush it? Sometimes, itâs easier to assume the…
Surprise is a key element of delight. As we go about our daily lives, we know what to expect from a trip to the grocery store or a stop at the gas station. This is business as usual. And because…
If you could peer into the file cabinets and hard drives of estate lawyers across the country, you would notice something remarkable happening. The largest generational wealth transfer in history is underway, and by 2048, $124 trillion will have changed…